Seasoned UX Coach and Mentor
I pursued studies in psychology to study human behavior, and in journalism to document human stories. As a human factors engineer I listened and observed users doing their daily work; however mundane or challenging. Seeing them struggle with the tools and interfaces they use made me empathetic to their pain. These early lessons in field research contributed to my success as a user experience specialist. I learned basic computer programming, interaction-design and engineering to enable and empower me with design skills.
Doing years of design management in enterprise applications, I realized that the constant rework of design releases that introduced cutting edge technologies still did not address the customer needs. User adoption is about understanding user’s needs, implementing the right solutions, and through change management, bringing the value that makes sense to the business.
After 40 years of experience in large and small corporations, I want to share my insights and give back to the field that has taught me so much. My passion is still digging to find the real problems for users and creating solutions that make user’s lives better.
The UX field is still hungry for good UX designers and researchers. I can be your mentor to guide and motivate you to become a great UX designer. Together we can produce better products and good designs that make a positive impact for users and on business.
Connect with me to solve your design challenges and let me help you scale in your user experience journey.